握手 ~ The Handshake

50多年前，安利凭着一次握手而诞生了。两位创办人Jay Van Andel 和 Rich DeVos 都对自己和本身的能力深信不疑。他们知道自己想干一番怎样的事业，并且乐意齐心协力达成目标。两名合伙人平起平坐。他俩互相支持对方的决策，在创业的历程中边学边做，有福同享，有难同当。

那一次握手，虽只是合伙做生意的一个简单举动，对于我们乘持的经营之道，却象微着非凡意义。因为安利是建立在团队精神上，所以人人都必须分享他们的知识和经验。对您本身的能力充满自信固然不错，但更棒的是要对您的团队有信心。

然而，没有任何一名组员是比其它人更重要的。商业等式的另一半就是态度谦逊。不论是顾客，团队成员或住在同一个社区的邻里，我们都要提供服务。安利提供一个良机。让每一个人受惠。当您继续深入民间，提供服务及帮助人们成长，就等于是实践了我们真实无虚的承诺。

万分感激您和我们以及你们之间握手结成伙伴。我们对您目前的成就深感自豪，并相信您将来还能百尺竿头，更进一步。

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8]  握手 ~ The Handshake



Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.
Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁

More than 50 years ago, Amway was founded on a handshake. Each of the two partners, Jay Van Andel and Rich DeVos, was sure of himself and his abilities. They knew what they wanted out of their new business and they were willing to work together to achieve their goals. Neither partner was more important than the other. They supported each other’s decisions and shared the highs and lows of lesson learned.

The handshake is a simple act of partnership, but it speaks volumes about how we will always do business. Because Amway is build on teamwork, it’s important for everyone to share their knowledge and experience. It’s good to be confident in your own abilities and perhaps even better to be confident in your team.

Yet no one in the group is more important than others. Humility is the other half of the business equation.  We serve others, whether they are customers, teammates or members of our local communities. Amway provides an opportunity that benefits everyone and you show the truth of our promises when you continue to reach out, serve and help others grow.

Thank you so much for the handshakes you’ve shared with us and with each other. We’re proud of all you’ve accomplished and we’re confident that the best is yet to come.

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
 [7] 夥伴关系的承诺 ~ The Promise of Partnership

展望未来 ~ Looking Forward to the Future



相信不少人已经知道这个消息，安利公司在今年6月的单月全球销售额达到10亿美元，这是公司创立以来的第一次，同时也是一项惊人的成就，值得让我们共同欢庆。要是没有你以及你对安利事业的全心投入，我们不可能有今天这番成就。

我们相信，对安利公司来说，2011将会是破纪录的一年，我们也很荣幸能参与企业的成长。无论是销售额以及我们的整体知名度都在成长。这些指标代表了我们的事业在全球各地有多大力量，也说明了安利品牌与事业良机的力量。

我们提供人们机会开创自己的事业。我们的事业为全球各地的人们带来个人与经济上的自由，也将家庭的定义延伸出去         ，只要是给于我们不可或缺的职员以及每天给于我们鼓励的人们都是我们的家人。这份事业为想要接触新尝试，以及想在成功後享受的人带来回报的人们带来希望。

现在参与安利事业是牵手未见的最佳时机。虽然我们会庆祝6月销售额达到10亿美元这样的里程碑，但我们眼光依然展望未来。正因为有你，我们的前景才如此灿烂。

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8]  握手 ~ The Handshake



Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.
Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁

As some of you may have heard, this past June, Amway reached $1 billion in global sales for the first time ever in a single month. This amazing accomplishment and one that we should celebrate together. Without you and your dedication to this business, we wouldn’t be here we are today.

We believe 2011 will be a record-breaking year for Amway and we are very proud to be a part of this growing business. Sales are increasing as well as our overall awareness. These indicators speak to the strength of our business model across the globe and to the power of the Amway brands and the Amway Business Opportunity.

We provide the opportunity for people to go into business for themselves. Our business brings economic and personal freedom to people around the world. It expands the definition of family to the people in our lives who provide the essential support and encouragement we need on a day-to-day basis. It provides hope to those looking to try something new and reward for a job well done.

There has never been a better time to be a part of the Amway business. While we celebrate milestones like reaching $1 billion in sales for June, we look forward to the future. A future is bright because of you!

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
 [7] 夥伴关系的承诺 ~ The Promise of Partnership

回顾和愿望 ~ Looking Back, Looking Ahead

50年前，基于提供人们拥有非凡的理念，我们的父亲创立了安利事业。这些自由包括选择哪里居住，坚信新年的自由，以及极致地发挥个人潜力的自由。

When our fathers started this business 50 years ago, they based it on the belief that it offered people the freedom to be what they wanted to be. To live where they wished to live. To support the causes they believed in. To explore the full and exciting range of their potential.

随着安利事业的发展，安利事业所根据的原则已被翻译成多种不同语言，超越许多文化的界限。此外，“一分耕耘，一份收获”的奖励原则更成为全球共同的语言。因此，我们看到安利在国与国，地区与地区，城市与城市，人与人之间不断发展。

As the business grew, we all learned that the principles Amway was based on translated easily into many languages and transcended many cultures. Being rewarded in proportion to how much you do continues to be a universal language for people around the world. So we watched as Amway expanded country by country, territory by territory, city by city... person by person.

我们的父亲常说：“[你们就是安利]”。他们坚持给与你们因努力也应得的酬报与荣誉。如今，我们继承了父亲的承诺，我们不仅以你们为荣，更感谢你们对安利的付出！

Our fathers often said to business owners around the world, "You are Amway." They always insisted on giving yo the credit that you deserve. And today, we share our fathers' commitment to you. We're so proud of you all and so grateful for you.




Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.
Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁

 

我们相信，包括Rich DeVos和Jay Van Andel两位创办人都一致认同：你们就是安利事业最强大的力量，而且永远都是！让我们一起为你们的成就喝彩，这是属于你们的荣誉。

不论过去或现在，缔造安利稳固扎实成就的功臣，除了优异的产品之外，也包括你们在内。

Rich DeVos and Jay Van Anel were the founders of this business, but we think even they would have agreed that the real power behind this business is - and always has been - you. Take pride in your success. You deserve it.

Then and now, the things that make our success secured are great products... and you.

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

谁是成功者 ~ Who Will Succeed

安利销售和市场计划的重要优势之一就是人人都能经营。但，您是否知道它的另一个优势呢？那就是每个人都能成功。

没错。任何一个人都可以。

有意从事传统生意的人通常都会面对一些条件的限制，例如需要高额投资，多年的宝贵经验，或专业的教育背景。

然而，在安利，我们非但不认同这些限制，反而认为应该停止设限。我们不会拒人于门外，相反的，安利之门为那些愿意进来的人而打开。我们对任何有梦想，以及想要圆梦的人都无人欢迎。

安利事业的本质是为每一位想要提升生活品质的人提供实践的方法，而这一点也是您在日后寻找保存对象是必须谨记的。每一个人都有可能成为安利直销商，并不局限于可能成为安利直销商，并不局限于可能成为直销界明日之行的一小撮了而已。再者，并不是每个人都想当超级明星，也许多人而言，只要每个月能赚取多一点收入就算是成功了。

您可以参考AMAGRAM里的许多成功故事，了解不同背景的人士如何成功。试想有多少直销尚未真正开始经营他们的事业，只因为保存人认为他们没有“领导者的格条件”?

解决这个问题唯一且最简单的方法，就是告诉每一个人。因为人人都可在这项事业里成功。

特别是您!

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

 

Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.
Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁


One of the great advantages of the Amway Sales & Marketing Plan is that anyone can participate. But do you know an even greater advantage? Anyone can succeed.

That's right. Anyone.

Conventional opportunities typically erect barriers for those who want to participate - barriers such as a huge financial investment. many years of experience or a specialized education.

However, here at Amway, we don't believe in barriers and stop signs. We don't look for ways to keep people out. Instead, we keep the door open for everyone who wants to come in. We welcome anyone who has a dream and wants to make it come true.

Essentially, we provide a pathway for anyone who wants to improve their life - something to always remember when you're seeking prospective Amway Distributor. Anyone and everyone is a potential Amway Distributor, not just that small select group of people who seem like they could be business superstars. Furthermore, not everyone wants to be a superstar. For many folks, success simply means earning a little extra income every month.

Just look at the many stories in the Amagram about people from every kind of background and how they've succeeded. Just think about how many of these Amway Distributor would have never started a business if their sponsor had assumed they didn't have the right "leadership qualifications."

The only solution, and the simple solution, is to talk to everybody. Because in this business anybody can succeed.

Especially YOU.



You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership

Tribute to Jay Van Andel (June 3, 1924 – December 7, 2004)

Jay Van Andel, the Co-founder of Amway Corporation, was born on June 3, 1924 in Grand Rapids, Michigan. He is a graduate of Grand Rapids Christian High School and attended Calvin College in Grand Rapids, Morningside College in Sioux City, Iowa, Pratt Business School in Pratt, Kansas, and Yale University Aviation Cadet School in New Haven, Connecticut.

In August of 1952 he married the former Betty Hoekstra. They have four children, Nan, Steven, Barbara and David. Jay and Betty's sense of family, first demonstrated in the upbringing of their children, transcended traditional bounds, finding its way into relationships formed both in business, neighbors, the community of Grand Rapids and beyond.

Years of dedication reflect Jay Van Andel's tremendous personal energy - energy brought to many and varied interests, not the least of which is the Amway Corporation. Amway is one of the largest direct selling companies. The company offers more than 450 Amway-name products, thousands of brand-name items through the Personal Shoppers catalog, plus a variety of services and education products. These products are sold by more than 3 million entrepreneurs operating in over 80 countries. A phenomenal success story of the American entrepreneurial spirit, Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Its unheralded growth in the decades that followed has been a source of inspiration and amelioration for literally millions around the world.

As Amway's presence reached around the world so did Jay Van Andel's reputation. In 1992, President George Bush appointed Jay to serve as the United States Ambassador and Commissioner General to Genoa Expo '92. He has also served as Chairman of the U.S. Chamber of Commerce, Director of the Gerald R. Ford Foundation, Chairman of the Netherlands-American Bicentennial Commissions, and as a member of the U.S.O. World Board of Governors. He is a Trustee of the Jamestown Foundation, Hudson Institute and the Heritage Foundation, as well as the Founder of the Van Andel Institute for Education and Medical Research in Grand Rapids.

AWARDS AND HONORS

Religious Heritage of America, Business and Professional Leader of the Year Award-1974, Great Living American Award-1982.

Honorary Doctorates from Northern Michigan University-1976, Ferris State University-1978, Western Michigan University-1980, Grand Valley State University-1992, Michigan State University-1997.

Golden Plate Award, American Academy of Achievement-1981.

Direct Selling Association Hall of Fame-1987.

Greater Grand Rapids Business Hall of Fame-1989.

United Nations Environment Programme Achievement Award, recipient on behalf of Amway-1989.

Business Person of the Year, Economic Club of Grand Rapids-1990.

Sales & Marketing Executives International Academy of Achievement, Charter Inductee-1990.

Adam Smith Free Enterprise Award, from the American Legislative Exchange Council-1993.

Edison Award, American Marketing Association-1994.

Clare Boothe Luce Award, from the Heritage Foundation-1998.

George Washington Honor Medal, Freedoms Foundation.

Gold Medals, Netherlands Societies of New York and Philadelphia.

Member, MENSA Society of the U.S.A.

Patron Award, Michigan Foundation for the Arts.

Knighted, Grand Officer, Order of Orange Nassau-Netherlands.

Honorary Member, Omicron Delta Kappa National Honors Society.

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

我们的方程式 ~ Our Formula

在安利，每天都有新的发现诞生。这些发现不只限於令人异的研究与开发成果。我们所指的发现，是随着我们提供的商机，我们的品牌家族，我们赖以步上成功轨迹的关系，以及我们在世界各地履行的良好公民义务而持续在演变。

Every day, new discoveries happen right at Amway. Discoveries that go beyond the amazing work being done in research and development. We're talking about the discoveries that continue to evolve with our Business Opportunity, our entire family of brands, our relationships that hold us on the track of success, and our citizenship efforts around the world.



Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.
Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁



配合全新计的品牌标志蓝图，我们在世界各地更深入省思—了解到底是何因素促成我们今日享有的成就；我们的与众不同阿处；以及我们为何被标榜为赢尽人心的一家公司和品牌。

As we designed the blueprint for our new brand identity, we dug deeper - around the world - into what makes us who we are; what makes us different; and what defines us as a company and a brand of people's hearts.

我们关注的其中一个差异点，就是人标关系。我们做其他任何事之前，总是先腾出时间倾听员工，直销员，社区成员以及顾客的心声，了解他们有何需要。

One of those points of differentiation is our focus on relationships. We take the time to listen and understand the needs of employees, Distributors, our communities and our customers before we do anything else.

我们以人为先，而且每次都交出成绩—新的发现逐一诞生。正如某位直销商最近写

道：“我们通过这门生意赚财富也结交到良朋益友。但最重要的是经营事业的整个过程里，我们学习到新事物，从中自我成长。”

We put people first, and what results - every time - is a new discovery. As one Distributor recently wrote, "We have made money in our business. We have made friends in our business. But most important is what we have learned and become through our business."

持久的关系仅仅是安利等式其中一个环节。综合我们的公民义务，品牌家族，以及史无前例的创业良机，我们发现有一套方程式能在公司业务遍布的所有80个国家和区域里奏效。这是属於我们的方程式。它经过验证，确实管用。

Enduring relationships are just one part of the Amway equation. Combined with our citizenship, family of brands, and unprecedented Business Opportunity, we have discovered a formula that works in all 80 countries and territories where we do business. It's our formula. It's been tested, and it works.

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

我們對美好世界的承諾 ~ Our Commitment to a Better World

想在安利事業成功需要辛勤努力，堅持不繲以及了解我們產品的知識。這些原則同樣是用於保護我們的地球。

Success in this business takes hard work, perseverance and knowledge of our products. The same holds true for protecting and preserving the health of our world.

過去50年來，我們一直和關心環保問題，為保護環境的使命付出許多心力。從產品的成份，到製造，加工與配送的程序，我們堅持符合環保概念。

The extra work it takes to protect the environment is a mission we have taken to heart for the last 50 years. We have maintained a commitment to environmental innovation from the ingredients in our products to how we manufacture, process and deliver them.



Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.
Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁



Carl Rehnborg 與突破性的 NUTRILITE 產品，在營養輔助品史上有着莫大的贡献。今日，我们的植物浓缩素所使用的植物都是有机农场栽种，不是用合成化学杀虫剂，除草剂和肥料。

The history of nutrition owes much to Carl Rehnborg and ground-breaking NUTRILITE products. Today, plants used in our concentrates are grown on our own certified organic farms, where we use no synthetic chemical pesticides, herbicides or fertilisers.

                                                                

1959年，我们推出第一项可生物降解的产品；L.O.C.多用途清洁剂。安利是创新的先锋，讲可生物降解成份运用在SA8衣洁产品和其它清洁产品。我们不仅制造产品，在此过程中也实践废料的回收，再生和再利用，而且我们的制造设施也采用节能设计。

Beginning in 1959, we offered one of the first biodegradable products: L.O.C. Multi-Purpose Cleaner. Amway was an early innovator in using biodegradable ingredients in SA8 laundry detergent and other cleaning products. As we manufacture products, we also recycle, reuse and recover waste materials along the way. Our facilities are designed to conserve energy, too.

我们希望这个世界变得更美好，我们希望激励他人也加入我们的行列。这是帮助别人过更美好生活的一种重要方法。

We want to make our world a better place, and we want to inspire others to do the same. It is another important way to help people live better lives.

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

夥伴关系的承诺 ~ The Promise of Partnership

五十年前，我们的父亲创办了一家小型企业。随着安利在全球各地的成长与扩展，有些事情是始终不变的一互信，尊敬及无比的合作精神，这些理念从安利第一天创业即一直传承到今天，它们建立在我们的父亲的友谊基础上。

Fifty years ago our fathers started a small business. As Amway grew and expanded globally, a few things remained constant - mutual trust, respect, and an incredible spirit of partnership. These ideals have endured from day one in this business because they came from the friendship of our fathers.

各位安利夥伴是这个事业的一环，因为你们在安利事业中扮演了重要的角色。仔细想想，我们都有各自扮演的角色，而且我们都是领导人。你们之中有些人扮演父母，兄长，姐姐，志工和导师的角色。

从这些角色中，形成了『伙伴关系』，而这夥伴关系可以建立终生的友谊，如同开创安利事业和坚贞友谊。

And because you're part of this business, you play an important role in Amway. When you think about it, we all have roles we play. We're all leaders. Some of you are parents. brothers, sisters, volunteers, and mentors.

In these roles, we form partnerships. And those partnerships can lead to life-long friendships. Just like the friendship that formed this business.



Steve Van Andel - Chairman of Alticor,Inc. & Doug Devos - President of Alticor,Inc.

Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁

 因此，安利事业非常重视友谊及夥伴关系。因为它们，造就了今天的我们-从未忘记并领先全球的安利事业良机。我们深深了解，这个事业的力量源自五十年前建立情谊的两个好友身上。它们因夥伴关系所建立的承诺，让安利一天比一天跟茁壮！

That's why friendship and partnership have always come first in this business. It makes us what we are today - the leading global business opportunity that hasn't forgotten its roots. We understand that the power of this business comes from the bond two friends formed 50 years ago.

And it's the promise of this partnership that makes Amway stronger every day.

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

 

Uncommon Freedoms

The Amway enterprise is more than a business. It is an experience and a way of life unique in the modern America and the world. Controversial, fascinating and undeniably compelling, it has captured the interest of millions. What is Uncommon Freedoms?

There are many freedoms. The best freedoms are the most elusive ones - the ones for which the greatest effort must be made. Those are the freedoms of which Amway people most often talk: the freedom to be a full-time parent, freedom to share honest emotions unselfconsciously, freedom to trust and be trusted, freedom to work where the heart and not just the paycheck, freedom to be a hero to one's kid.

There are more tangible freedoms, too, of which Amway distributors dream: freedom from the alarm clock, the commuter-bus schedule, the nine-to-five drudge; freedom to live in that better house, in that better neighborhood; freedom to take the kids along when they want to go; freedom to play golf at St. Andrews & Pebble Beach instead of public golf course; freedom merely to pay the bills; freedom not to worry about retirement.

These are truly uncommon freedoms. Most men and women wish for them, dream of them, but never find a way to have them. Amway's extra-ordinary momentum and energy comes from the conviction of its people that they have found a way to earn those freedoms. One distributor puts it this way: "The best thing I get from this business is the freedom to look in the mirror every morning and know that I am becoming the person I've always wanted to be!"

跨世代的机会 ~ An Opportunity for the Ages

安利欢庆50周年，是许多人努力，团结合作，达到共同目标的成果。有多直商是同一个家族的不同世代一起努力的。我们相信安利直无与伦比的坚持，意味着我们在未来将不断成长及成功。

当我们回顾过去这半个世纪所见到的，改变是成长过程当中必须重要得一环。消费者的需求改变了，生活型态也改变，期望也改变了，科技也改变了人们达他们对我们品体验的方式。
我们必须始终贴近消费者，才能维系我们公司的未来。我们必须告人们，我们所提供的事业良机和畅销产品，不但可以也一定会成为他们生活中的重要部分。要如何做到呢？我们相信，我们做为直销业领导者应该推翻昨日的藩篱，探索明日的答案。我们欣然接受这项挑战，我们迫不及待想要跟全世界介绍未来产品。

在这趟旅程中，你们的决心和创业家精神总带给我们启发。有了你们的协助，我们将勇於踏上创新的道路，让未来的世代都能继续跟随。

數字的意義－安麗AMWAY

The fact that Amway has reached its 50th. anniversary is the result of many people working hard and working together to meet common goals. In many cases, people across multiple generations of the same family have been part of that effort. We're confident that the exceptional level of commitment shown by people throughout Amway means that we'll continue to grow and be successful in the future.

But as we've seen over the last half century, change is a necessary and vital part of the growth process. Consumers' needs have changed. Lifestyles have changed. Expectations have changed. And technology has changed how people communicate about their experiences with our products.

Our organisation's future depends on our ability to stay relevant. We must show people that we offer a business opportunity and top-selling products that can and should be an important part of their lives. How? We believe that it's our role as industry leaders to push past today's boundaries and to search for tomorrow's solutions. We gladly accept that challenge. And we're eager to introduce the world to what's next.

Throughout this journey, your determination and entrepreneurial spirit are always an inspiration to us. With your help, we intend to pioneer innovative paths that others will follow for generations to come.

Steve Van Andel - Alticor 机构主席 & Doug DeVos - Alticor 机构总裁

Amway Global Take A Look

You might also like:
[1] 我们的方程式 ~ Our Formula
[2] 我們對美好世界的承諾 ~ Our Commitment to a Better World
[3] 跨世代的机会 ~ An Opportunity for the Ages
[4] 回顾和愿望 ~ Looking Back, Looking Ahead
[5] 谁是成功者 ~ Who Will Succeed
[6] 展望未来 ~ Looking Forward to the Future
[7] 夥伴关系的承诺 ~ The Promise of Partnership
[8] 握手 ~ The Handshake

 

A Business of Your Own

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

 

Perhaps one of the features that attracted you to Amway was the promise of "a business of your own." But did you know that we were the first ones in direct selling to make that claim?

At that time, a direct seller's income stemmed entirely from retailing. Some companies did pay a one-time "recruiting fee" - but only once. No follow-up. And a company could switch or shrink your "territory" any time.

But we were different. In Amway, the whole world is your "territory", and all the customers you generate, all the Distributors you sponsor, are your own. Not Amway's, not your sponsor's, not your Direct's. Yours.

That means you can look ahead - just as we did. You can ask yourself (and your prospect): Where do you want to be five years from now? ... Ten years? ... What do you want to have? 

Because now you can have it. Sure, you have to work - but not for Amway. It's your business, so you're working for yourself. That alone makes a tremendous difference.

A difference that pays off. Ask any Diamond - any Direct Distributor. They didn't buy those pins, and they didn't start yesterday either. They began a business of their own, they worked at it, and it paid off.

Your business can pay off, too.

How much? ... When?
... It's up to you.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Keep It Simple

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

One of the main reasons for Amway's success is that it is essentially a very simple business. If all you want is an extra income, you only need to do one thing: retail products to your friends, relatives and neighbours. The more you do so, the larger your extra income. It's as easy as that.

If you want to build an independent business, you do one other thing as well: sponsor others and help them do the same.

That makes two things, and that's all there really is to it.

Of course, we strongly recommend you keep the two balanced by dividing your time equally between them. And, yes, it's easy to busy yourself entirely with related tasks: ordering, shelf-stocking, bookkeeping, publishing a newsletter, and so on. And as your business grow, another chore will be added: People will ask you to make speeches.

But while most of these tasks must be done, they do not all necessarily have to be done by you. We're always recommended that such jobs be delegated. Others can do them, perhaps better than you can, and even if their services are a business expense, you're further ahead. You've got a bigger business to afford it - because you're free to do what only you can do: retail and sponsor.

And as far as speeches are concerned, you might ask yourself how much the programme director wants a speaker (any speaker), and how much he wants you.

Keep it simple - and succeed.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Keep The Plan Simple

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

 

The Amway business opportunity can be made to sound complex, but it's really quite simple. "Here's a way to extra income, and here's how it works." And the more simple you present it, the stronger impression it makes ... and the longer it is remembered.

True, it's not easy. There's a human tendency to elaborate on the extras: the higher awards, the bonuses, the trips, the get-togethers - and the things that can help motivate you - after you've become a Distributor. But the more you talk about the future, the less you relate to a prospect who's wondering what Amway can do for him/her right now.

We've long known one expert who keeps it simple by "drawing the circles" on a napkin. He notes all the major points, too - all that's necessary to get the prospect interested in trying it out.

His method has other advantages:
[1] Convenient. It can be done almost anywhere.
[2] Personalized. He places the prospect's name in the centre ("You") circle.
[3] Reference. The prospect can take it with him (and he/her always does).
The fact is, our friend is a Crown Ambassador Direct Distributor, and has been for some time.

But then, maybe that's one reason he's a Crown Ambassador. He presents Amway as simple, easy-to-understand business proposition ... an opportunity that anybody can utilize.

And so can you.

Mr. Foo Howe Kean Crown Ambassador in 3 Countries

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"