People Helping People Help Themselves: Amway is a Repeat Business

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

Any farmer will tell you it's crazy to break new ground when you haven't worked the soil you've already prepared. It's harder work than wastes time and effort - although breaking new ground is important for increasing your potential yield.

Building a strong Amway business works the same way. You need to nurture your retail business by adding new customers as old ones fall away or move out of reach. But once you've broken ground with a new customers, efficient growth requires that you make repeat sales. Repeat sales are easier than first sales because, as the saying goes, "You sell a product to a customer only once. After that, with regular service, it sells itself." And what's true for one product is true for the whole line of products!

One reason for the rapid and substantial growth of Amway Distributorships has been the ability of the products to sell themselves - repeatedly. When this is coupled with the convenience of home shopping and delivery, and when customers see the double advantage of a quality product plus the quality service you offer, they can be your customer for life.

Repeat sales are the backbone of your successful business. They continue to produce income for your time and again while you are broadening and strengthening your business with new products, new customers, and new Distributors. The first sale may be more difficult than subsequent ones, but with Amway products, it can be the beginning of a long and profitable relationship. It's to your advantage to nurture that relationship today by introducing your customers to more and more quality Amway products.