Keep The Customer Coming Back

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

Shopkeepers aren't loyal to any one brand or type of product they stock: they want to sell everything on their selves. But, will they give you advice on its use? Even if shopkeepers have any product knowledge, they are probably too busy to share it. This point is clearly an advantage for you as an Amway Distributor. Your loyalty to Amway products, your knowledge of their features and benefits, and your willingness to offer friendly-in-home service help create customer confidence and repeat sales.

Successful Distributors provide faithful customer service. You build a sold, repeat business by calling back on customers at their homes every two weeks. Dependable service enables you to answer questions about the Amway products your customers have on hand, to introduce new products and new uses for established ones, and to keep customers supplied with the products they use most.

Keep in mind that to busy customers, convenience can outweigh quality. If you fail to service your customers regularly, supplying them with products before they run out, they will turn to the shopkeepers. And the shopkeepers will gladly sell your customers something off their well-stocked shelves.

Build a successful retail business through faithful customer service. That service, along with Amway's product quality, value, and Satisfaction Guarantee, will keep your customers from ever having to buy products anywhere else.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Try Timelessness

At least one day a week, take off your watch and go timeless. Cover the clock on your car dashboard. Turn the clocks in your home toward the wall.

It is important to get out of time (as we know) periodically, to refresh, revitalize, and renew your inner metabolic rhythms. During this day, eat only when you are hungry, sleep when you are tired. Try to guess the hour from the position of the sun in the sky. Notice if you feel different than on your "normal" days.

Einstein called it the theory of relativity - time contracts or expands according to your attitude and what you are doing. Thirty seconds of a wonderful kiss can seem way too short - thirty seconds with your hand on a hot stove can seem like an eternity.

Breaking out of our day - to - day clock-bound reality opens a space for other kinds of time to come through. When you go into timelessness you will begin to see things you never saw before. One friend, who is absolutely superior at getting everything done on a very tight schedule, was bowled over when he set aside a timeless day. He finally noticed the flowers along his walkway for the very first time.

Customer Service is the Difference

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]


We have said it before, but it deserves repeating: your competitor is the shopkeeper down the street. He has the variety, the stock, and the apparent (but not real) lower cost that make frequenting his shop very attractive to the customer. 

Then what can you offer your customers to entice their business?

You can offer your customers what the shopkeepers can never provide - consistent, personalized customer service, in additional to special featured products never available in stores.

Sure, the local shopkeeper knows some of his clients by name. He can even tell them what's a good buy this week and what's new on the self. But can he tell them the one best product for cleaning the kitchen, the bathroom, the workshop, the laundry, and the garage? How about telling them what combination of products to use for cleaning a blood stain or mildew? Can he keep track of when the customer will run out of laundry detergent or remind her of an important birthday or anniversary? Can he deliver the products, and will he do so at the customer's leisure? YOU can!

Even if the shopkeeper can do some of these things, you can do them better. By concentrating on 20 customers (unlike the hundreds the shopkeeper may be handling), you can be there when each customer needs you. You can talk to your customers about their problems and how to solve them, using the Amway products you sell. You can be the friend/consultant/supplier who is always there so that they never have the need to return to the shopkeeper.

Although you, too, offer a variety of products at very reasonable prices, it's the customer service that will keep your customers interested in you. They won't let you down if you don't let them down.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Amway is a Repeat Business

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]


Any farmer will tell you it's crazy to break new ground when you haven't worked the soil you've already prepared. It's harder work than wastes time and effort - although breaking new ground is important for increasing your potential yield.

Building a strong Amway business works the same way. You need to nurture your retail business by adding new customers as old ones fall away or move out of reach. But once you've broken ground with a new customers, efficient growth requires that you make repeat sales. Repeat sales are easier than first sales because, as the saying goes, "You sell a product to a customer only once. After that, with regular service, it sells itself." And what's true for one product is true for the whole line of products!

One reason for the rapid and substantial growth of Amway Distributorships has been the ability of the products to sell themselves - repeatedly. When this is coupled with the convenience of home shopping and delivery, and when customers see the double advantage of a quality product plus the quality service you offer, they can be your customer for life.

Repeat sales are the backbone of your successful business. They continue to produce income for your time and again while you are broadening and strengthening your business with new products, new customers, and new Distributors. The first sale may be more difficult than subsequent ones, but with Amway products, it can be the beginning of a long and profitable relationship. It's to your advantage to nurture that relationship today by introducing your customers to more and more quality Amway products.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Basics Build The Successful Amway Business

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

We continually stress following the basics in building a strong, successful Amway business. One of the most important basics is to use Amway products before you present them.

Of course. Amway products work well, so they are easy to demonstrate. We've designed them with that in mind, but you need to practise your demonstrations to perfect your delivery and smooth out your presentation. By using Amway products in your own home on a daily basis, you'll learn more and more about how effective and economical they are. You'll also gain great new insight into the variety of tough cleaning challenges that your customers face, challenges that Amway products are engineered to meet.

Your sincerity and professionalism are also conveyed to customers when you let them know you use Amway products. They know that when you use the products you sell, you'll expressing confidence and pride in those products. Customers respect that confidence and pride and will be even more inclined to buy.

Finally, by using the products yourself, you will motivate the Distributors in your organization to use them, too. As you set the example, they'll follow your lead. And that will be good for their businesses.

It makes good sense, then, to use Amway products before you present them to others. It's good retailing and sponsoring sense on which you can build a strong, successful Amway business.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

A Business of Your Own

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

 

Perhaps one of the features that attracted you to Amway was the promise of "a business of your own." But did you know that we were the first ones in direct selling to make that claim?

At that time, a direct seller's income stemmed entirely from retailing. Some companies did pay a one-time "recruiting fee" - but only once. No follow-up. And a company could switch or shrink your "territory" any time.

But we were different. In Amway, the whole world is your "territory", and all the customers you generate, all the Distributors you sponsor, are your own. Not Amway's, not your sponsor's, not your Direct's. Yours.

That means you can look ahead - just as we did. You can ask yourself (and your prospect): Where do you want to be five years from now? ... Ten years? ... What do you want to have? 

Because now you can have it. Sure, you have to work - but not for Amway. It's your business, so you're working for yourself. That alone makes a tremendous difference.

A difference that pays off. Ask any Diamond - any Direct Distributor. They didn't buy those pins, and they didn't start yesterday either. They began a business of their own, they worked at it, and it paid off.

Your business can pay off, too.

How much? ... When?
... It's up to you.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Keep It Simple

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

One of the main reasons for Amway's success is that it is essentially a very simple business. If all you want is an extra income, you only need to do one thing: retail products to your friends, relatives and neighbours. The more you do so, the larger your extra income. It's as easy as that.

If you want to build an independent business, you do one other thing as well: sponsor others and help them do the same.

That makes two things, and that's all there really is to it.

Of course, we strongly recommend you keep the two balanced by dividing your time equally between them. And, yes, it's easy to busy yourself entirely with related tasks: ordering, shelf-stocking, bookkeeping, publishing a newsletter, and so on. And as your business grow, another chore will be added: People will ask you to make speeches.

But while most of these tasks must be done, they do not all necessarily have to be done by you. We're always recommended that such jobs be delegated. Others can do them, perhaps better than you can, and even if their services are a business expense, you're further ahead. You've got a bigger business to afford it - because you're free to do what only you can do: retail and sponsor.

And as far as speeches are concerned, you might ask yourself how much the programme director wants a speaker (any speaker), and how much he wants you.

Keep it simple - and succeed.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

Keep The Plan Simple

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

 

The Amway business opportunity can be made to sound complex, but it's really quite simple. "Here's a way to extra income, and here's how it works." And the more simple you present it, the stronger impression it makes ... and the longer it is remembered.

True, it's not easy. There's a human tendency to elaborate on the extras: the higher awards, the bonuses, the trips, the get-togethers - and the things that can help motivate you - after you've become a Distributor. But the more you talk about the future, the less you relate to a prospect who's wondering what Amway can do for him/her right now.

We've long known one expert who keeps it simple by "drawing the circles" on a napkin. He notes all the major points, too - all that's necessary to get the prospect interested in trying it out.

His method has other advantages:
[1] Convenient. It can be done almost anywhere.
[2] Personalized. He places the prospect's name in the centre ("You") circle.
[3] Reference. The prospect can take it with him (and he/her always does).
The fact is, our friend is a Crown Ambassador Direct Distributor, and has been for some time.

But then, maybe that's one reason he's a Crown Ambassador. He presents Amway as simple, easy-to-understand business proposition ... an opportunity that anybody can utilize.

And so can you.

Mr. Foo Howe Kean Crown Ambassador in 3 Countries

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

"Reasons" Vs. Facts

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]


Ever since we started Amway, we've heard a good many reasons why " it'll never last." After 50 years, it's obvious that none of these "reasons" hold water, but we still hear them from time to time. Perhaps you and some of your people, especially new Distributors, may be hearing a few of them, too. So here are some of the so called "reasons" - and the FACTS.

"The products cost too expensive."

Check the per-use cost; that's what really counts. And every product is covered by a money-back guarantee - and always has been.

"You can't match the nationally advertised brands."

We don't match their national advertising, but we do match - or exceed - their product quality. And you provide personalized service as well.

"Everybody's using Amway already - you've saturated the market."

Amway's market penetration in most cases is only a very small percentage. We've still a very long way to go before there's any danger of saturation.

"American lifestyles and outlooks won't transplant to other countries."

National government differ, but we've found that people around the world welcome and appreciate the Amway opportunity.

"You've got to get in on the ground floor to succeed in this business."

Amway has no "ground floor". You have the same opportunity - and chance of success - today as Distributors had almost 50 years ago.

"It'll never last."

Amway has more than lasted - it has expanded tremendously. But we believe the best is yet to come!

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

The Amway Sales and Marketing Plan - Positively Superior

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]


The Amway Sales and Marketing Plan is a positive plan, a positive opportunity. Consider these facts that make the Amway opportunity so great:

1.   Merchandising is essential.

Successful careers in Amway are started by Distributors who sell quality products to their friends and neighbours as they simultaneously build a Distributor organization.

2.   The products are demonstrably superior.
Demonstration is your strongest advantage over traditional store retailing. Practice it, emphasize it, do it for every prospect at every opportunity.

3.   Amway offers opportunity for ALL people.
Whether a person wants to build a small part-time business or a large full-time organization, Amway works.

4.   Sponsoring new Distributors brings responsibility.
A sponsor own it to his/her people to supply training, motivation and products.

5.   The Amway Rules of Conduct protect the interests of every Distributor.
Be sure your Distributors are aware of this important fact. Emphasize that the Rules are designed to protect every Distributor, large and small.

6.   The Plan rewards productivity.
The 4% Bonus depends on both a Direct Distributor's BV and that of his/her sponsor. It is not guaranteed income, but earned income.

These are some of the positive points that set Amway apart. They are so positive, in fact, that you don't need to exaggerate them in your presentation to prospects. Present the Plan as it is, a superior opportunity for people everywhere!

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"

"A Special Love For A Special You”

Bai Fang Li started giving his donation at the age of 74. This is the story how his heart was touched and how he made the decision to do what he was doing.

One day he was resting after dropping off a customer. He saw a tiny and skinny six year old boy on the street offering his service to an older lady to carry her groceries that she bought from a nearby market.

He saw this little boy carry the heavy grocery bags with a lot of struggle, but he was determined to do the job well. There was a big smile on the boy's face when had completed the duty and receive some change from the lady for his service.

He watched the boy doing it to several ladies who were shopping in the market, and every time he received payment for his services, he would looked up to the sky and mumbled something.

Later, he saw the boy going to a pile of garbage and dug into the garbage looking for something. When he found a dirty piece of bread, he was so happy. He cleaned the bread the best he could, and he put the bread in his mouth and enjoyed it.

Bai's heart was so touched by what he saw. He approached the boy and offered him to share his lunch with him. Bai was wondering why the boy did not buy a decent lunch with the money he earned from providing services to the ladies.

The boy said, "I will use the money to buy food for my siblings." Bai asked, "Where are your parents?" The boy replied, "My parents were separating stuff from garbage everyday. However, one month ago, they disappeared and I have never seen them again. Thus, I have to work to feed myself and my two younger sisters."

Bai Fang Li asked to boy to take him to his sisters. Bai's heart was crying when he saw the two girls, 5 and 4 years old. The girls were dirty and skinny, and their clothes were very dirty. The neighbours did not care about the condition of these three children, because they were struggling to cope with their own lives too.

Bai Fang Li took these three children to an orphanage in Tianjin. He told the manager of the orphanage that he would bring all the money he made and give it to the orphanage to help the children there to get food, care and education.

Since then Bai Fang Li decided to work harder and with more determination in operating the rickshaw to earn money for the orphanage. He started early and finished late to get the extra money. From all his earning everyday, he put aside some to pay rent for his living space in the hut, to buy two raisin breads for his lunch and a small piece of meat and egg for his dinner. The rest of the income was donated to the orphanage to help them to feed and care for the children.  

He is very happy doing all these things, despite his limitation. He felt that it was a luxury that he had a place to live, food to eat and clothes to wear, even clothes that he got from a disposal. He was always thankful for what he had.

Bai Fang Li worked as rickshaw operator 365 days a year, regardless of the weather, and often when it was snowing or when the sun was very strong and hot. When asked why he would sacrifice so much for these children, he always said, "It is OK that I suffer, as long as the poor children have something to eat and can have the proper education. I am happy to do all these things."

Giving Without Expecting Anything in Return

Bai Fang Li, died 93 years old, lived in poverty. Yet, he donated an aggregate sum of        RMB 350,000 to universities and schools in Tianjin to help 300 poor children in need.

For almost twenty years, he paddled his tricycle earning Yuan by Yuan to save up for his donations.

His lunch was two buns and plain water. Luxury to him was the sauce he put into the water. Dinner was a piece of meat or an egg. What he wore was what he picked from the dump. Any extra piece was luxury. He paddled 365 days a year every year, in the snow and in the soaring heat of 50 degrees C. He started at 6 in the morning and finished at 7 or 8 at night. It’s alright I suffer,” he said, “But let the poor kids go to school.”

At 90 years old, he arranged his last saving of RMB500 neatly in a box and handed to Yao Hua School, saying, “I cannot paddle any more. I am not able to donate any more. This shall be my last …”

All teachers in the School wept … The last image people had of him was his photo inscribed,

“A special Love for a special you."

An International Passport To Success

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

As over 3 million people around the world have discovered, Amway can be a passport to a fuller and more rewarding life. The only requirements for this passport to independence are individual desire, diligence and enthusiasm.

A key feature of the Amway Sales and Marketing Plan is the ease by which virtually anyone, anywhere, can join Amway's growing global community. The initial (redeemable) investment is minimal, while the returns are extraordinary - if motivated Distributors use their Amway "passport" intelligently.

An Amway Distributor who possesses true determination will find himself headed on a course toward personal independence. The route is clear and carefully charted. No special skills, degrees, or talents are needed to validate the passport. In fact, it is Amway's belief that people everywhere - from every background and walk of life - should have the opportunity to achieve financial security and personal freedom through businesses of their own. That's the ticket! ... A business of your own, a potential passport to individual freedom.

Of course, the passport to the land of opportunity belongs to those who are committed to Amway's products, programmes and a spirit of free enterprise. In addition the Amway passport to success requires, potential achievers to maintain a balance between sponsoring and retailing Amway products to their customers. Through sound product knowledge, expanding product lines and worldwide corporate support, Amway provides the passport that will take you to where you want to go.

The Amway passport is valid. It is backed by corporate recognition of your achievements, a strong research and development team and a phenomenal record of success. Join and enjoy Amway's achievement route. Your passport is ready. Take it and travel far. You can do it!

Ricky Ng Bio data:

Ex-welder with Standard 3 education started Amway and became  world youngest Amway Diamond Direct Distributor at the age of 24!

Dr. Noor Azmi & Dr. Siti Bio data:

Introduced to Amway by a stranger and operate 4 clinics.

More writings by Rich DeVos & Jay Van Andel:

[1]  The Plan That Works

[2]  Zero to Hero

[3]  An International Passport To Success

[4]  The Amway Sales and Marketing Plan - Positively Superior

[5]  "Reasons" Vs. Facts

[6]  Keep The Plan Simple

[7]  Keep It Simple

[8]  A Business of Your Own

[9]  Basics Build The Successful Amway Business

[10] Amway is a Repeat Business

[11] Customer Service is the Difference

[12] Keep The Customer Coming Back

[13] Selling or Sponsoring: Which is more Important?

[14] Who Will Rise To The Top?

[15] Make Selling Your "HOBBY"

[16] The Facts Of Life

[17] Business Vs. "Busy-ness"