[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]
Shopkeepers aren't loyal to any one brand or type of product they stock: they want to sell everything on their selves. But, will they give you advice on its use? Even if shopkeepers have any product knowledge, they are probably too busy to share it. This point is clearly an advantage for you as an Amway Distributor. Your loyalty to Amway products, your knowledge of their features and benefits, and your willingness to offer friendly-in-home service help create customer confidence and repeat sales.
Successful Distributors provide faithful customer service. You build a sold, repeat business by calling back on customers at their homes every two weeks. Dependable service enables you to answer questions about the Amway products your customers have on hand, to introduce new products and new uses for established ones, and to keep customers supplied with the products they use most.
Keep in mind that to busy customers, convenience can outweigh quality. If you fail to service your customers regularly, supplying them with products before they run out, they will turn to the shopkeepers. And the shopkeepers will gladly sell your customers something off their well-stocked shelves.
Build a successful retail business through faithful customer service. That service, along with Amway's product quality, value, and Satisfaction Guarantee, will keep your customers from ever having to buy products anywhere else.
More writings by Rich DeVos & Jay Van Andel:
No comments:
Post a Comment