People Helping People Help Themselves: The Amway Sales and Marketing Plan

[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

The Amway Sales and Marketing Plan is a positive plan, a positive opportunity. Consider these facts that make the Amway opportunity so great:

1. Merchandising is essential.

Successful careers in Amway are started by Distributors who sell quality products to their friends and neighbours as they simultaneously build a Distributor organization.

2. The products are demonstrably superior.
Demonstration is your strongest advantage over traditional store retailing. Practice it, emphasize it, do it for every prospect at every opportunity.

3. Amway offers opportunity for ALL people.
Whether a person wants to build a small part-time business or a large full-time organization, Amway works.

4. Sponsoring new Distributors brings responsibility.
A sponsor own it to his/her people to supply training, motivation and products.

5. The Amway Rules of Conduct protect the interests of every Distributor.
Be sure your Distributors are aware of this important fact. Emphasize that the Rules are designed to protect every Distributor, large and small.

6. The Plan rewards productivity.
The 4% Bonus depends on both a Direct Distributor's BV and that of his/her sponsor. It is not guaranteed income, but earned income.

These are some of the positive points that set Amway apart. They are so positive, in fact, that you don't need to exaggerate them in your presentation to prospects. Present the Plan as it is, a superior opportunity for people everywhere!