[ A collection of writings b Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]
Ever since we started Amway, we've heard a good many reasons why " it'll never last." After 50 years, it's obvious that none of these "reasons" hold water, but we still hear them from time to time. Perhaps you and some of your people, especially new Distributors, may be hearing a few of them, too. So here are some of the so called "reasons" - and the FACTS.
"The products cost too expensive."
Check the per-use cost; that's what really counts. And every product is covered by a money-back guarantee - and always has been.
"You can't match the nationally advertised brands."
We don't match their national advertising, but we do match - or exceed - their product quality. And you provide personalized service as well.
"Everybody's using Amway already - you've saturated the market."
Amway's market penetration in most cases is only a very small percentage. We've still a very long way to go before there's any danger of saturation.
"American lifestyles and outlooks won't transplant to other countries."
National government differ, but we've found that people around the world welcome and appreciate the Amway opportunity.
"You've got to get in on the ground floor to succeed in this business."
Amway has no "ground floor". You have the same opportunity - and chance of success - today as Distributors had almost 50 years ago.
"It'll never last."
Amway has more than lasted - it has expanded tremendously. But we believe the best is yet to come!
More writings by Rich DeVos & Jay Van Andel:
No comments:
Post a Comment