People Helping People Help Themselves: Basics Build The Successful Amway Business

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

We continually stress following the basics in building a strong, successful Amway business. One of the most important basics is to use Amway products before you present them.

Of course. Amway products work well, so they are easy to demonstrate. We've designed them with that in mind, but you need to practise your demonstrations to perfect your delivery and smooth out your presentation. By using Amway products in your own home on a daily basis, you'll learn more and more about how effective and economical they are. You'll also gain great new insight into the variety of tough cleaning challenges that your customers face, challenges that Amway products are engineered to meet.

Your sincerity and professionalism are also conveyed to customers when you let them know you use Amway products. They know that when you use the products you sell, you'll expressing confidence and pride in those products. Customers respect that confidence and pride and will be even more inclined to buy.

Finally, by using the products yourself, you will motivate the Distributors in your organization to use them, too. As you set the example, they'll follow your lead. And that will be good for their businesses.

It makes good sense, then, to use Amway products before you present them to others. It's good retailing and sponsoring sense on which you can build a strong, successful Amway business.