August 08, 2011

Business Vs. "Busy-ness"

[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

A top Distributor told us: "Whenever a Distributor tells me how busy he's been - and what terrible luck he's been having - I ask to see his appointment book." He smiled. "It's amazing how quickly they change the subject."

Our friend has found a way to pierce the armour of self-deception. The complainer may convince himself he is indeed unlucky, and he may actually be frantically busy, but ... in his heart he knows the truth.

True, it's easy to be busy when a business begins to grow. You find so many things to do: making lists, planning meetings, keeping the books ... the list seems endless.


Yet none of these tasks even existed until the Distributor himself (or herself) did two other things first: selling and sponsoring. These are the two - and the only two - that generate business. They are the two that only the Distributor can do. And they are the two that show up in the appointment book.

Not only that, but all of these other tasks can be done equally well - or even better - by others. In fact, we always advise new Direct Distributors to delegate everything in favour of the essential two. But the best time to start delegating is when you first "find so many things to do." Free yourself to concentrate on productivity - even if it costs you something. The additional business you generate can make up the difference - and then some.

So give top priority to your own appointment book and devote your valuable time to business - not "busy-ness." You'll find more hours in the day, and your luck will change for the better, too!

More writings by Rich DeVos & Jay Van Andel:

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