July 29, 2011

Make Selling Your "HOBBY"


[ A collection of writings by Rich DeVos & Jay Van Andel; Co-Founders of Amway Corporation ]

Have you ever noticed that most hobbyist are "producers?" Whether it's handicraft, woodworking, gardening, or whatever, they really work hard at it - because they enjoy the satisfaction of producing. The finished results they frequently give away ... because "selling is hard work."
Why is it that producing is often perceived as "fun" but selling as "work?"

And if it really is such hard work, why have so many Distributors - untrained and inexperienced salespeople - become so successful?

There's no doubt that hobbyist get a lot of satisfaction in seeing a finished object "grow" under their own hands. But the choice of the object is theirs - and so is the satisfaction. Selling is somewhat different. Its success depends on the satisfaction of others. And though you choose what you sell, it has to be made appealing to your customers.

So many Distributors are successful because they start right out thinking of others and keep on doing so. They may not know the "fine points" of salesmanship, but they know people. And knowing how to satisfy people is what selling is all about!

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